Food Republic is a leading wholesale food and drink supplier based in London. Supplying to Cafés, Restaurants, Hotels, Pubs and more!
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Food Republic were eager to bolster the performance of their new site by running an digital marketing campaign. After detailed talks with the client and discussions around the needs and goals of the site it was agreed upon that SEO was an excellent option for the site at this point in their marketing progression.
Setup an on-going SEO Strategy involving focus keyword research, on-site optimisation, link outreach and monitoring & reporting.
We started by completing thorough competitor analysis and keyword research that allowed us to understand their industry’s current online landscape. After we completed this industry keyword research we were able to define a list of focus terms that we would enhance the site for, which would be key to tracking and monitoring regularly to measure the impact.
We then started to work on on-page optimisation and ensuring that every page across the site had all related factors in place such as unique metadata, H1’s, a redirect policy and checking there were no canonical errors.
Food Republic wanted to boost visibility after launching their revamped website. The team were involved pre-launch to ensure a comprehensive redirect policy was in place to maintain any existing ranking and organic visibility. We also worked on ensuring that on-page optimisation was in place across the entire site, that we a strong direction with our focus keywords ready for launch.
Post-launch we continued our strategy of further landing page optimisation as well as offside optimisation and ensuring this ecommerce site was enhanced with all the right rich result/schema snippets as well as conversion and goal tracking. With a 60% increase in User Sessions and 120 Improved Keywords, Food Republic has seen large improvements in their campaign so far!
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