Portman Stone, a family-run business, is one of Dorset’s leading granite and quartz kitchen worktop suppliers and has been in the stone industry for over 30 years.
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After its website underwent an all-new redesign, Portman Stone was looking to increase their traffic and user numbers with the use of SEO and PPC.
Setup an on-going SEO Strategy involving keyword research, on-site optimisation, link outreach and monitoring & reporting.
Created an optimised PPC campaign to help improve traffic, engagement rates, brand awareness and conversions.
We provided Portman Stone with a full-scale SEO campaign to ensure we would be able to improve the visibility of their new and improved site and reach their goals within organic search results.
Our ongoing SEO campaign not only increased the online visibility, with 90 new keywords breaking into the SERPs, but we also saw the number of users coming to the site and user sessions increase by 37%.
Since their new site was live, we have continued to monitor and adjust their SEO campaign in accordance with their latest requirements and to ensure we continue to exceed the marketing goals.
Using the results gained from the SEO campaign we structured a PPC Search Campaign using a selection of ad groups and ensuring we used a variety of ads, extensions and callouts to maximise the CTR.
We created tailored landing pages in-line with our campaign and their theme to ensure there is consistency and relevance across the board.
Finally, we set up multiple event tracking options to allow us to have a clear understanding of how each campaign performed; this information, coupled with regular monitoring allowed us to make focused alterations to the campaigns.
Increase in User Sessions
Increase in New Users to the site
Through our in-depth SEO & PPC campaign strategies, Portman Stone has seen a 39% Increase in Organic clicks and an increase of 113% in Average Session Duration. This increase in visibility and users remaining on their site longer has led to a new and improved online presence and larger engagement rates.
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