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How to Improve Traffic to your Website with Google Search Console

by Zachary Fry
Search Engines

As a business owner, you must find ways to ensure your company and products stand out from the crowd. You can effectively achieve this goal by optimising your website and blog for SEO and keywords and phrases.

You may be thinking about doing so or want to do so but haven’t taken any action yet. The reason being is you may not know how to approach this initiative or even understand how your site is performing on Google compared to other companies out there.

It’s important to know the role Google Search Console (GSC) plays in all this. Learn how Google Search Console can improve your traffic and help you achieve greater success with your business.

Identifying Underperforming Keywords

Your underperforming keywords are those that aren’t ranking at the top of Google Search results just yet. Most people click on the first few results so if your pages are ranking lower than this then you may be missing out on a great deal of organic traffic.

Finding the Underperformers

Your first question should relate to how to find the information. Begin by heading to the “Search Results” report which is located under Performance. Then, filter by position and find the keywords that are ranking lower than you would expect. See which page is currently ranking by clicking on an identified keyword on the “Pages” tab.

You’ll soon be able to tell if there’s a chance of optimising the keyword further or not. Focus on the keywords that are ranking between 8 and 30 for best results.

What you can do with this Information

The next matter to address is what to do with the information. Once you’ve pinpointed the keywords you want to optimise, then concentrate on how to improve them to rank higher. You can achieve this goal and ensure the pages are optimised by improving your on-page SEO. Here is what you’ll need to do:

  • Add relevant keywords where you can
  • Include relevant internal links
  • Gain fitting backlinks

Also, work on improving the time on a page which you can do by adding images, embedding videos, and making text user-friendly and more readable. Try using bullet points and smaller paragraphs of text, for example. Focus on the keywords that you can realistically rank for and only the keywords that are relevant to your business.

Finding Pages that Could Use More Links

Another essential step in the process of improving your traffic with Google Search Console is to find pages that could use more links. The reason being is that it helps rank the existing page as well as those linked and it helps those pages get indexed quicker. Make sure that your pages shoot up in the ranks easier by having relevant links intertwined within them.

Finding your links

Go to the “Links” report in GSC and then head to “Internal Links” and click on the “Top Linked Pages” option. Then you can select “More” and begin to sort your list in descending order to identify your forgotten pages. To do this for backlinking, it’s the same process but you should go to “External Links” instead.

What you can do with your link information

You’ll hopefully soon see some relevance between your pages that could use some more links. Naturally, you can then link these pages together. It can be tricky, however, so focus on your internal linking and then notice gaps where a backlink might be better.

SEO Analytics

Find Pages that are Losing Traffic Over Time

One vital tactic to increase organic traffic to your site is by creating new content. Older pages might also start to lose their rank and amount of organic traffic over time so you should always work on improving them.

Finding the Details

To locate this information you can go to the “Search Results” report and put in a date range comparison (i.e. 6 months) to get the stats for your pages. Click off of impressions and focus on clicks and sort by difference to see which pages and queries have dropped and lost the most traffic.

What you can do with these Details

Next, sort and identify the pages you want to update. Help them rank again by optimising these already existing pages. It’s easier than having to create all new pages. Always check the status of your pages periodically throughout the year.

Use Keywords that Rank High with A Low Click-Through Rate

The point here is that you work on optimising search results that aren’t getting clicks. What you should do is find the keywords that have a lot of impressions but not many clicks or a low CTR. It means people are seeing the terms but not taking action to visit your site or pages. It’s important to figure out the reason why.

Finding the Keywords

Use the Search Results report in GSC to identify the high-ranking keywords that have a low CTR. Make sure that you check impressions, clicks, and average CTR before then sorting by CTR in ascending order. You’re looking for the keywords that are low on the list but have a high position and high impressions.

What you can do with the Keywords

These keywords have high visibility. Therefore, your focus should be to improve your SERP presence which will then increase your search traffic and get more people to go to your landing page or site. Work on updating your content to improve on-page SEO, linking to relevant external blogs and news sites that have supporting stats and facts, and adding more formatting to your content.


Don’t underestimate the advantages and importance of using the GSC free tool for your business. It’s chocked full of insights, data, and analytics that can help you improve your traffic. When you use it properly, you’ll get the results you desire without investing a lot of time.

Contact us for help with this task and more information about how we can ensure your business gets noticed. Our experienced and dedicated team is passionate about getting your company results and wants to see you succeed.

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