Strategic optimisation to grow your organic footprint
SEO or Search Engine Optimisation, is the process of increasing the visibility of your site within organic search results (normally on Google) through technical optimisation, content creation, on-page optimisation and outreach.
SEO is the powerhouse of any Digital Marketing Strategy and if done properly, can get significant results. With Google estimating that it processes approximately 63,000 search queries every second, SEO cannot be overlooked when it comes to your overall business strategy.
We focus on creating a comprehensive strategy that covers everything from competitor analysis and research to technical on-site optimisation.
We are experts in SEO marketing with experience in a huge range of industries. This allows us to come up with bespoke campaigns aimed at achieving a boost in visibility and overall organic performance for your site.
The first and most important step! This research will allow you to understand how your users are searching and what key terms your site should be optimised for.
Including load speeds, metadata, image optimisation and content optimisation.
The first page a user lands on when visiting a website, this can be specifically designed and optimised for certain keywords or actions.
The main goal of link outreach is to build links to your site. Building links from other reputable sites, allows traffic and authority to pass through to your site.
Monitoring allows us to see what works and how we can improve rankings and site health. We will then report on successes, drops and the strategy for on-going work.
Research into keywords, competitors and current results allows us to ensure that your campaign is as optimised as possible, and will drive relevant traffic through to your site.
Once we have completed our extensive research into keywords, current ads/rankings and competitors, we will provide you with a strategy outlining our recommended techniques for reaching your target audience and rolling out a campaign that delivers on your digital objectives.
We will work with you to choose the correct keywords and milestones for your campaign. We will then create relevant, engaging ads to ensure your business stands out from the competition. All extensions will also be set up, and we will decide on the best bid strategy to implement.
Once launched, we will monitor the campaign to ensure there are no wasted clicks/spend, irrelevant keywords leading to poor engagement rates, or poor quality scores leading to higher cost per click.
