The goal for Acara was to improve the visibility of the new site with a focus on Local SEO in London.
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Acara came to us to improve the visibility of the site within organic search. We started with a site rebuild and redesign. This allowed us to fully consider the scope of SEO services at every phase in the project, meaning that it would be technically optimised from the day it went live. We then came up with a comprehensive SEO strategy to meet their needs of increasing traffic and brand awareness.
Setup an on-going SEO Strategy involving keyword research, on-site optimisation, link outreach and monitoring & reporting.
Initially we carried out in depth industry and competitor research where we were able to narrow down a comprehensive list of new location-based focus keywords as well as relevant landing pages that needed optimising. These landing pages we planned out from the initial design and layout based on the elements of the brand new website so they would follow the theme and fit into the existing structure.
After we had carried out the on-site optimisation including SEO considered copywriting, new meta data and local schema; We moved onto focusing on Off-Site SEO optimisation and improvement. We Reviewed the current backlink profile for Acara’s domain and carried out some comprehensive backlink outreach to improve the Domain Authority and allowing us to hopefully see ongoing ranking visibility improvements.
Acara’s goal was to bring in new business to their site only focusing on longer-term organic SEO. With our ongoing SEO campaign we were able to greatly improve the organic performance of the site with numerous top spot rankings driving traffic to the site. We were able to surpass acara’s initial goals and in turn helped the business to see continual growth over the past couple of years!
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