Friends House Logo

Friends house is an award-winning, ethical and sustainable venue based in central London.

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Friends House Exterior
Friends House Interior


Following a website re-launch, Friends House required an organic SEO campaign to boost online exposure and drive further traffic to their site.

Friends House Home Page

Service we provided


Setup an on-going SEO Strategy involving keyword research, on-site optimisation, link outreach and monitoring & reporting.


To start our campaign; we began an in-depth research into Friends House’s industry and competitors where we were able to shortlist a comprehensive selection of new focus keywords specifically tailored to boost their online exposure.

After undergoing the keyword research, we produced a comprehensive list of the relevant pages that needed optimising as well as any new for creation. These pages were based on the elements of their all-new website, following the existing design and content.

Using a combination of our expertise with industry and competitor research, we came up with the most relevant customer journey including varied call-to-actions, unique content mixed with appealing visual media.

We then performed on-site and off-site optimisation to vastly improve the site’s Domain Authority, backlink profile and organic traffic. This led to overall strong rankings and organic performance across the site.

Friends House Courtyard

Key Stats - July 2020 vs April 2022

Increase in Organic Users
Increase in Overall Traffic
Decrease in Organic Bounce Rate
Decrease in Overall Bounce Rate
Increase in Organic Session Duration
Increase in Organic Conversions
Increase in Overall Conversion
New Ranking Keywords

Friends house is an award-winning, ethical and sustainable venue based in central London, offering a range of 32 competitively priced meeting rooms and event suites.


Friends House’s focus was to boost online exposure to their site focusing on organic SEO. With our ongoing SEO campaign, we were able to see large improvements to the organic traffic on their site with over 200 new keyword rankings driving traffic to the site. This in turn allowed Friends House to see a vast boost in their conversions by 219%!

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