Inspired ECM Full Logo

After launching a new site, Inspired ECM wanted to utilise this launch and ensure that the new site was attracting and converting users.

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Inspired ECM were looking to boost the performance of the new site by running an SEO campaign. After extensive talks with the client and discussions around the needs and goals of the site it was decided that SEO was the best option for the site at this point in the marketing journey. We came up with a comprehensive strategy to meet their needs of increasing traffic and conversions through the new site.

Our Services

Services we provided


Onsite and Offsite SEO.


The new site was a replacement for an older site that was in need of an overhaul, this meant that we needed to ensure that a redirect policy was created and put in place to allow Google to understand how to pass on any rankings and authority from the old site.

We started by completing comprehensive keyword research that allowed us to understand the current online landscape. We looked at current rankings, competitor rankings and possible quick wins. After we conducted the industry keyword research we were able to narrow down a list of focus terms that we would optimise the site for and use to benchmark the campaigns success.

We then started to work on on-page optimisation and ensuring that each page across the site had all relevant factors in place such as metadata, H1’s, no redirect issues or canonical issues.

We also created a comprehensive backlink building strategy to allow us to build the backlink profile and also build the site’s domain authority.

Inspried ECM Home Page

Key Stats

Increase in organic users
Increase in user engagement
Increase in average ranking positions
Additional keywords now ranking on page 1


Inspired ECM wanted to boost visibility after launching their revamped website. After in-depth discussions it was decided that SEO was the best option. We worked on ensuring that on-page optimisation was in place sitewide, that we had a strong keyword direction and then we started to build the online platform to increase the site’s domain authority. The campaign has seen some really great improvements after only 3 months. We have seen an increase in rankings, page 1 rankings, traffic, impressions and engagement rates across the site.

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