PPC/Google ads are a powerful tool in driving targeted traffic to your site which can be a key part of digital marketing campaigns.
Google Ads allow you to control every aspect of your paid marketing with extreme precision, from where and when you target your audience to how much you want to spend. We can accurately pin-point your audience to ensure you are reaching them when they are at the right point of your sales funnel. A well optimised PPC campaign can help increase traffic, engagement rates, brand awareness and conversions.
Our expert team are Google Ads certified and up to date with the latest product knowledge. We also work with account managers at Google to allow us to get the most from each of our client’s campaigns and can provide in-house competitor data and insights.
Chat with a member of our expert team!
Research into keywords, competitors and current results allows us to ensure that your campaign is as optimised as possible, and will drive relevant traffic through to your site.
Once we have completed our extensive research into keywords, current ads/rankings and competitors, we will provide you with a strategy outlining our recommended techniques for reaching your target audience and rolling out a campaign that delivers on your digital objectives.
We will work with you to choose the correct keywords and milestones for your campaign. We will then create relevant, engaging ads to ensure your business stands out from the competition. All extensions will also be set up, and we will decide on the best bid strategy to implement.
Once launched, we will monitor the campaign to ensure there are no wasted clicks/spend, irrelevant keywords leading to poor engagement rates, or poor quality scores leading to higher cost per click.
